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Homeless Oxfordshire rebrand

Thursday, 5 April, 2018

Change is good. We help people change their lives on a daily basis. So it makes sense for us to evolve too.

You might have noticed we recently changed our name from Oxford Homeless Pathways to Homeless Oxfordshire.

Curious about our rebrand? Here’s why we did it:

  • Economical – cuts in statutory funding meant we had to restructure our services.
  • Clarity – a lot of people saw us a Government organisation and local authorities used the term ‘Oxford/Oxfordshire homeless pathways’ when describing our services.

Positioning – underlining our place in the non-profit sector as the largest accommodation provider and support service for homeless people in Oxfordshire.

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